Personal Touch

tipoftheweek_sm

Regardless of the type of business, give a business card to every customer or prospect you “touch.” Of course, most are thrown away, but you never know when that little something extra brings the next sale!

Name Recognition

tipoftheweek_sm

You’ve heard the expression, “Out of sight, out of mind.” This definitely applies to business. Every business must keep its name in front of customers with follow-up messages. Don’t think it’s important? Bet the competition does!

Customer Courtesy

tipoftheweek_sm

Things don’t always happen as they should in business. Maybe, it’s a misplaced order, a missed appointment, or lack of something promised. When these types of situations are ignored, small problems can turn into real headaches. Simple common courtesy with a phone call or email can remedy many situations. Understanding customers return!

The Name Game

tipoftheweek_sm

What’s in a name? Everything! Make sure the business name correctly describes your business, so customers immediately associate the name with what your business does. If products or services have changed over time, it might even be necessary to give the name a “tweak.” Don’t let customers bypass you for the competition by not knowing what you do!

Loyalty

tipoftheweek_sm

Show your best customers that you appreciate their business with a loyalty program. It doesn’t have to be much. It’s the thought that counts. Airlines, cruise ships, even grocery stores have reward programs. Keep your best customers coming back and entice new ones to become loyal followers. Don’t let the competition beat you on this one. Better yet, you beat the competition!

Customer Suggestions

tipoftheweek_sm

Have an easy, anonymous way for customers to give their honest input and suggestions to make your business better. Why should you care where the suggestion comes from if it is for your benefit? Satisfied customers are the lifeblood of any business. Take advantage of their recommendations and comments. Little cost, large return!

Communication

tipoftheweek_sm

One mouth and two ears mean we should listen twice as much before we speak. Of course, we want to get our own ideas out but to be an effective communicator, it is important to listen to the other person. Listening before speaking just might lead to a valuable business improvement!

Fraud Happens

tipoftheweek_sm

It happens all the time by the least suspected employee. Segregate duties to prevent fraud. Cross train and require vacations. Be alert and proactive in this area. A little caution on the front end prevents big headaches on the back end!

Feedback

tipoftheweek_sm

Feedback is essential for any business. It let’s owners know how customers and employees perceive their business. Don’t be passive about feedback. Be active about it. Seek out opinions from others. Nothing can be more valuable than this “no cost” investment!