As a business consultant, many people ask how they can reach out to more customers. The first thing will be to change your mindset. For example; we live in an area with approximate 500,000 people. Of those, some are children, some are very elderly, some are educated, some are wealthy… you get the point.
The bottom line, you need to remember no matter what service or product you provide, there is ALWAYS someone out there that needs it. When you network with business partners or friends, always leave them knowing you can provide outstanding service to anyone they know and would recommend their business as well, even if you are in the same business or competitive.
I can recall every professional and caring business mindset person I came across just about as soon as I hear the request for services from a customer. It’s just as important for you to remember to capture business for others as it is for your own business. Goodness and trust leaks all over like a swiss cheese hot air balloon.
Repeat customers are needed by every business and profession. When there is a dispute, question your customers’ integrity and they’ll become repeat customers of your competition. Use common sense in disputed matters!
Strategic alliances can be valuable for a small business, but before entering into an agreement, judge its “overall” value. If total negative issues outweigh the positive ones, the alliance or timing might not be right. Wait for the “go” signal before proceeding!
Ever notice the difference in some businesses how you’re treated one way as a prospect and another way as a customer? Which do you prefer? Which do you think your customers prefer? Don’t lose customers. Treat everyone as a prospect!
Perception is reality in business like anything else. Although you might have a “customer first” philosophy, make sure it comes through as reality. Demonstrate you care with positive actions!
People are easily controlled and directed into silos of groups within a society. From birth on, we are programmed to fit into the “system” and find what we are good at. I remember at a young age wanting to be a sports star. I had my heros like everyone else, except I played the sports as if I was the hero. I was good, although I thought I was great at the time. The average player was always considered to be the one that was consistent. Never made a mistake or missed practice. I made my share of mistakes, but always recovered by doing even better next time.
I belive business minded people are grown. They have internal controls that allows them to go outside of the box and take the next steps necessary to be successful. However, I do not believe they become successful by just being themselves. Some business owners are given the business through generations and are grown by the family. Most believe the business is a gift they are obligated to run. So, its only natural to learn the business as a dependance to one’s life line.
We have all been on a journey to determine the answer to a question, “Why am I here?” Obviously that is a question only you can determine, even though I felt society (over the years) has made that decision for me. I’m now in the process of being what I want to be and doing what I want to do, I think? Even though I have 30+ years working in society, I still have not determined why I was born.
I do know that I’ve always enjoyed helping others to succeed. Can this actually be a reason why a person was born?